Shot to the Heart: the Emotional Marketing of Guns in the United States

As a marketer for more than 20 years, my internal deconstructionist monologue has turned to dissecting the marketing of firearms in the United States. The emotional triggers intertwined in this topic are heated, yet I’m not here to talk about the emotions — I’m here to look at the facts of firearm marketing in the U.S., facts which are ironically led by emotion, aka the Emotional Marketing of guns in the United States.

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